Tag Archives: social media

Satire and Critique

Posted on August 15, 2016 by Robert Basil

From the very smart libertarian blog “Hit and Run,” presented without comment, except to note that all’s well that ends well (if it does end well): Last Thursday an Ohio jury acquitted Anthony Novak, a 27-year-old man whom Parma police arrested … Continue reading →

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The Hootsuite blog

Posted on May 10, 2016 by Robert Basil

For almost a decade marketers, educators, and students have been using the social media “dashboard” created by Vancouver, BC’s Hootsuite to monitor their social networks, analyze the effectiveness and reach of their messages, “listen” to the many buzzes of the online world, … Continue reading →

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So, you think you can’t write …

Posted on January 25, 2016 by Robert Basil

Dana Fontein, a fine blog writer over at Hootsuite, posted a really helpful piece this morning, “So You Think You Can’t Write: 8 Writing Resources for Non-Writers.” Many believe that they simply cannot write, or that they aren’t a “writer,” when … Continue reading →

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Building a website that people trust

Posted on December 25, 2015 by Robert Basil

In an excellent article called “How Much Is Involved in Building an Authority Site” (in website-designs.com), author Steve Cartwright notes that “Authority websites have the potential to generate a tremendous amount of money, but the downside is that they can … Continue reading →

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Keeping your online presence beaming

Posted on December 25, 2015 by Robert Basil

It is a truism that dormant websites and social media platforms can do more harm to you than good, no matter how active you have been in the past. I teach my students numerous methods to keep their online presence … Continue reading →

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CMO.com’s 2015 Guide to the Social Media Landscape

Posted on October 8, 2015 by Robert Basil

CMO’s always valuable social media infographics and slideshows have been staples in my classrooms the last few years, in particular its “Social Media Landscape” series. The one for 2015, thumbnailed above, takes a bit of a new approach, focusing on “overall … Continue reading →

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Yik Yak and Meerkat

Posted on March 24, 2015 by Robert Basil

When Ted Cruz announced his candidacy for USA president at Liberty University yesterday, many students in the audience used the Smartphone app Yik Yak to mock the junior senator from Texas (and to complain that they were coerced to attend the event … Continue reading →

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Marketing in the Digital World: Student Blogs

Posted on March 11, 2015 by Robert Basil

Posts and up-to-the-minute news from my Kwantlen Polytechnic University digital-marketing class. The learning in this course is truly crowd-sourced.

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Vantransient

Posted on January 31, 2015 by Robert Basil

Tweets from folks using the Lower Mainland’s mass transit system, retweeted for *you* by the creators of No Contest.

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#MRKT3311

Posted on October 30, 2014 by Robert Basil

Students in my “Marketing in the Digital World” class at KPU are educating one another and myself via numerous social-media platforms. Here’s the class twitter feed for your edification, too. It’s very lively, intelligent, and in tune. Photo by Miles Basil

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