As someone who has taught digital and social media to super-smart marketing students, this cracked me up:
Why would Rudy Giuliani associate and indicted dealmaker Lev Parnas name his company “Fraud Guarantee”?
Is there a worse name for a company with the stated mission of helping “reduce the risk of fraud”?
Well, Parnas apparently had a reason for the unusual name: Google search results.
When Parnas and Fraud Guarantee co-founder David Correia set up the company, Parnas picked the name so that people Googling the words “Parnas” and “Fraud” would see something positive — Parnas’ business — rather than his long history of legal trouble.
The Wall Street Journal reported the factoid on Thursday citing unnamed people familiar with the matter.
Read more at “WSJ: Parnas Named His Company ‘Fraud Guarantee’ To Goose Search Results.”
