From Paul Constant in The Stranger today:
Chris DeRose published an article at Business Insider addressing the fact that McDonald’s is failing at customer service, with a vice president of the company openly talking about the “rude or unprofessional employees” at some franchises. Here are DeRose’s suggestions:
- Create shared emotion around delivering a great customer experience.
- Keep simplifying work processes and rules
- Invest more in tools and training.
- Reward and recognize great service.
What DeRose doesn’t suggest? Paying the employees a living wage.
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h/t @atrios
Collage by David Scherer Water, used with permission
